Sport Technology

Welcome

SportBusiness Group is proud to announce that Sport and Technology: The conference 2010 will be returning to London on July 16th at the London HQ of our sponsor, BT Media and Broadcast.

Returning for the sixth year with a brand new look and strong focus on connecting the very latest industry technology with the top level, decision making executives. This event will bring together an array of sports properties and technology solutions providers to discuss what’s hot and what’s not in the fast-paced world of technology and sport.

During these times of economic difficulties, it is even more important for rights owners to maximise the benefits they can gain from effective technology strategies. This conference is the perfect forum for them to do so, enabling both them and technology providers to learn from, and network with, their industry peers.

Topics for discussion at the 2010 conference include:

- Where next for broadcast technologies?
Television sport has come a long way, but does anyone know where it’s going? The broadcast industry is ever changing with a recent number of new technologies aiming to improve the broadcast delivery and viewer experience: 3D, High-Definition, interactive scheduling, TV on demand amongst many others. The production and delivery of sport is also changing. This conference will analyse these latest developments, the potential and pitfalls of these technologies and assess how they will impact on the public at large and not just early adopters.

- Better activation of sponsorship through technology.
Sponsorship activation techniques have developed significantly through the adoption of new technology. Few campaigns can now be successful without. Internet and mobile platforms have become a fantastically valuable resource for sponsors. The growth of video file sharing sites have ensured sponsors a new platform to distribute content and merchandise. Whilst even a traditional sponsorship tool - perimeter signage has seen technology improve it. Sport and Technology: The Conference 2010 will take a look at these technological strides and how they can be harnessed to offer greater value and return for sponsors.

- The booming area of Fantasy Sports

Fantasy sports are a maturing area in the sports industry with an estimated 100 million players around the world. Whether free or paid these games offer a fantastic opportunity for brands and sponsors to reach out to a targeted core of fans and supporters. Several media companies are creating their own games, which are free to enter and draw more traffic and hence, more advertising revenue. Which partnerships can best take advantage of the co-marketing, advertising and sponsorship opportunities? Soccer is still the dominant sport but others sports are rapidly developing their own games. On July 16th we will take a serious look at this vibrant, and growing area of the sport's industry.

- The stadia in 2020 – developing the next generation of sports arenas and facilities.

Panel Focus: Sports fans are changing and so are the sports arenas they visit. Vision, creativity and leadership are key in the building of the latest generation of stadiums. From access control and smartcard technology, through to synthetic turf, security, HD screens seating solutions and temperature control and carbon free solutions. This conference will analyse these developments and look to what the stadiums of the next decade will deliver.